Infographic: How Much Are You Worth to Merchants?
Ever wonder how much advertisers are willing to pay to reach you through keyword searches? Keyword prices can show you just that.
The infographic below, courtesy of Permuto.com, details a smorgasbord of keyword prices, and their corresponding markets.
Advertisers are paying search engines the amount’s listed above in return for clicking their sponsored link.
How can you use (read: abuse) this knowledge? Well, let’s just say, for example, [insert some giant laptop company] sold you a lemon and their customer service happened to beyond rude to you. Now you’re heated. You could potentially search “laptop” on Google, click on their sponsored link, and bingo – you just cost them roughly $5. Feels good to get a little revenge, no? PS – You’re an A-hole.