5 Creative Ways to Get Your Logo Noticed (in the Real World)
The best way to generate interest in your business is to get people to notice your company, and one of the best ways to do that is to get your brand out there. Something as simple as a logo, a captivating symbol that represents your company, can be the difference if someone finds out about your services or products or not. In 2013, most people market everything online, and it’s easy to forget that there are ways to brand yourself aside from your online presence. This is especially important for small businesses whose key source of income tends to come from local avenues, and luckily, there are many ways for you to get your logo noticed in the real world.
Give Out Promotional Items
One of the best ways to stimulate interest in your brand is to give away some promotional items. For every new client, customer, or employee that comes through your door, give something out with your logo on it. T-shirts, pens, coffee mugs, hats, and note pads are all great ways to give your logo a tangible existence, and having something that can be physically touched and carried away increases your chances of spreading the word. When that person wears the t-shirt with your name on it, especially if you have an eye-catching logo, there’s no telling how many people are going to take notice and become curious about the meaning behind it. Promotional items really do work for getting people to ask what your logo means, and opening up communication about your company is a vital first step.
Believe it or not, people still read print publications, and you could really be selling yourself short by limiting yourself to solely advertising online. Having your logo in the newspaper is going to increase awareness about your services or products, and the good news is that print advertising is cheap, and for some alternative or community newspapers, even free. It’s well worth the minimal effort required, and remember, any exposure is good exposure.
Utilize Bulletin Boards and Business Cards
The lack of attention span from people really can come in handy; human minds race a million miles a second and they’re constantly looking for something to pay attention to. For this reason, bulletin boards still have some leverage for marketing yourself, and while you’re not going to want to spend your whole budget using this approach, it can be useful for grabbing the attention of impatient folks waiting in line at the grocery store or sitting in a waiting room. It’s a cheap and fast marketing strategy, and it’s one of the few businesses decisions that can only help and never hurt. Hang up a few of your business cards with all of your contact information in a few public places, and you might be a surprised that it actually gets some calls coming in.
Host a Fundraiser
Community involvement is a great idea for any small business, and showing that you’re a compassionate and caring company can really help you create a positive public image. Pick a cause you feel is important (renewable energy, animal rights, domestic violence awareness, etc.), and advertise your fundraiser by handing out fliers and advertising in the newspaper and local radio (and yes, online). Having your logo on a flier next to an important cause is a great association for the subconscious mind to make (plus it makes for a great blog update to put on your website).
Try Your Hand at Ambient Advertising
Sometimes to really make something stand out, it has to be placed in the location you’d least expect, and that’s exactly what ambient advertising does. Hiring a graffiti artist to (legally) tag a building, creating 3D chalk art on the sidewalk, and building a creative sculpture are all effective ways other businesses have marketed their logos and companies. This type of advertising is not as subtle as the other approaches; in fact, it only works because it’s a complete in-your-face method that demands attention. See what your company can come up with, and get as creative as you can. This doesn’t have to be a regular tactic for you, but it’s a good opportunity to try something new and maybe even bring in a new wave of customers.
It’s reasonable to want to put the weight of your marketing efforts online, but at the same time, it’s important to avoid putting all of your eggs in one basket. The physical world still has its redeeming qualities in terms of getting your company recognized, and a key factor in generating interest in what your company is offering is to diversify the sources of where it’s being discovered.